SEO Job Opportunities in India

What is SEO?

It is a process of making certain changes to your website, considering the targeted keywords to get a better ranking on the search engine results pages.

What are the three main types of SEO?

On-page SEO- It is the process of optimizing each page of a website to improve its search engine ranking and drive organic traffic. It involves optimizing the headlines, title tags, images, URLs, HTML code, and other elements in addition to publishing relevant and high-quality content.

Off-page SEO- It is a process of doing everything you do outside of your website to help it rank higher in search engine results page. It involves getting relevant backlinks from the websites in your industry, asking for positive customer feedback, participating in forum submissions like guest posting, promoting your content on different social media platforms, etc.

Technical SEO- It is the process of improving the technical aspects of the website in order to help it rank higher on search engine results page. It includes everything from making a website faster, easier for search engines to crawl, with fewer dead links, structured data, to adding a sitemap, robot.txt file, using hreflang, and more.

How did SEO emerge as a career option?

Previously, SEO was not thought of as a professional option, since web designers and administrators would frequently optimise their own websites for search engines. They used to abide by some of the SEO audits in accordance with Google algorithms, which helped them to rank higher on search engine results pages.

However, in the recent past, web designers and administrators started facing a lot of problems as they were unable to keep up with the rapid algorithm improvements made by Google for a better understanding of search queries.

As a result, people started looking out for solutions which gave rise to endless opportunities. With this, web designers and administrators began searching for experts who could help get their website rank, and some individuals who could grasp it easily began offering the services.

This led to the emergence of an entirely new field, and those who got involved came to be known as “SEO professionals”, “SEO consultants” and “SEO experts”.

Today, we can truly say SEO is not just a career or job but more of a very important skill that one should practice in order to make their website appear higher on search engine results pages.

The Future of SEO

Due to the advent of digital technology and elevating competition online, SEO has emerged as one of the top career options available today. With each passing day, the demand for SEO professionals grows. Moreover, if you want to make headway in your career in digital marketing, you must possess these skills. In addition to this, it will also give you great exposure if you are someone who has an interest in website building, blogging, analytics, and so much more.

Why to choose SEO as your career?

Need for any business- Today, as most people look for information online, it is very important to cater to them in the right way. According to a search engine report, websites at the top get 42% of the traffic, the second gets 11% and the third gets 8%. So, it clearly tells the importance of being at the top, and if not at top at least on the first page of the Search engine results page, because more than 75% of the people never scroll past the first page of search results. Therefore, it’s important for any business to practice SEO in order to gain more visibility.

A profession where you can get fame- Many professionals who work in the field of SEO are well known world-wide as internet/digital marketers. In the highly competitive and ever-expanding world of digital marketing, SEO is a skill that can be acquired and used to the fullest potential.

Money it makes- One of the most asked questions these days is the expected salary of SEO experts? The answer is that it is very comparable to what engineers, designers, programmers, marketers (offline) get. Another advantage is SEO is not only done in 9-5 organisations, but you can even do freelancing, which pays well too.

Future potential of SEO- It is an expanding industry where you are exposed to many skills that are of the utmost importance in digital marketing. Additionally, many start-ups and small businesses use SEO techniques as they don’t have enough finances to do paid marketing.

Jobs that fall under the SEO career umbrella!

Listed down below are a few career options in SEO-

SEO Specialist
SEO Executive
SEO Consultant
Freelancer SEO Expert
Link building Expert
SEO Analyst
SEO Trainer
SEO Project Manager
SEO Agency
In-house SEO

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