Social media is becoming one of the most important aspects of digital marketing, offering unbelievable benefits that help reach millions of customers worldwide. And, if you are not utilising this profitable source, you are missing out on a fantastic marketing opportunity.
It does not matter whether you own a small local shop or a large national corporation. Social media is much more than just a trend. It is an essential component of your company’s strategy.
However, social media alone is not sufficient to drive business growth. Using the social media platforms properly can help you in connecting with the customers, increasing brand awareness, leads, sales and much more.
Refer to the picture below to see the MAU (Monthly active users) on these platforms.
Consider whether your brand’s target audience is active on those platforms, regardless of the size of the social media site. It is preferable to focus on two to three sites and excel at them rather than creating mediocre content for five or more platforms.
The consumers use social media on a daily basis and are exposed to new businesses. So, marketing on social media is a very wise move for any business as it helps to-
Get attention and Raise awareness – People who are unaware of your company’s existence are unlikely to become customers. Social media increases your visibility among potential customers, allowing you to reach more people with little time and effort. You have nothing to lose as it only takes to create a business profile on all of the major social networks for free.
However, it is very normal for a consumer to get overwhelmed on Facebook, Twitter, Instagram, and other social media platforms that are drowned with noise from businesses striving to promote their brands. So, make sure to stand out by creating engaging and authentic content for the platforms your target audience is active on the most.
According to the consumer reports- articles, videos & images are most successful at engaging the consumer and breaking through the noise.
Be authentic- Social media gives you a chance to show your authentic side to the people. It’s on you whether you choose to do that or pretend. The Customers are not interested in businesses that post dry, corporate style media updates. Instead, let the personality of your brand shine through in everything you post on social media. What is the tone of your brand’s voice? How does it reflect your personality? While brands must be courteous and sympathetic to their customers, it is more important for them to find a voice and take a stand.
Learn how to strike the right tone, whether it’s casual and humorous or formal and friendly. Be true to who you are and not what you believe you should be. Followers want to see real people behind the social profiles they follow. Show it to them.
Customer engagement- One of the best reasons for your business to market on social media is that your customers are already on these platforms. It is a terrific way of engaging and interacting with customers on a one-on-one level. Effortless market experimentation can assist you in determining which social networks your target audience uses the most. You can also gain your customers’ attention and convey your brand message by communicating and engaging with them. This allows you to reach a larger audience in real time and set up yourself in the market.
Increased Customer satisfaction- Social media is an important networking and communication platform. Creating a voice for your company with the help of these platforms is critical in improving the overall brand image. Customers appreciate that when they leave comments on your page, they receive a personalised response rather than a canned message. A brand that values its customers takes the time to craft a personal message that is naturally perceived positively.
Improves brand loyalty- Having a social media presence permits your customers to connect with you more easily. This helps in increasing customer retention and loyalty. Since one of the primary goals of any business would be to have a loyal base, social media should be a part of your strategy. Social media can be used for a lot more things such as increasing brand awareness, generating leads, promotional campaigns etc. than just product introductions A customer refers to these as service channels through which they can communicate with the business.
Bottom Line
Today, without a social media presence, it is nearly impossible for any business to succeed. It is a low-cost way to connect with the customers and increase brand awareness. Regular updates to the proper social media marketing strategy will result in increased traffic, improved SEO, improved brand loyalty, and much more. The competition is already increasing with each day passing by, so don’t let them steal your potential customers. Get started with just creating a profile; the sooner you begin, the faster your business will grow.